Chinese due to electronic commerce, logistics conditions, consumption habits and consumer groups and regions have certain differences with the United States market, if one is to imitate the Groupon mode, but not out of the homogenization of the quagmire, no such group purchase website will be the future.
called Groupon a "New York Times" the history of the most crazy Internet Co, because it only took one and a half years reached $1 billion valuation, prior to this, Facebook reached $1 billion valuation for 2 years, and the Twitter is used for 3 years.
when we are surprised at the Groupon crazy, a bunch of Groupon imitators already appear overwhelming. From a domestic group purchase navigation station we can see, with the "Groupon" mode to make the group purchase website has more than 100, distributed in the city across the country, and the number is still growing.
but this does not mean that the domestic buy site in the Chinese market to replicate the success of Groupon. As e-commerce, logistics Chinese conditions, consumption habits and consumer groups and regions have certain differences with the United States market, if one is to imitate the Groupon mode, but not out of the homogenization of the quagmire, the group purchase website, will have no future.
buy site based
The development basis of
group buying website comes from the demand of a large number of users for the same commodity. If the site can aggregate a large number of users relative to a single demand, so you can go to the website to provide products or services with the needs of business negotiations, in order to lower the price was attractive, to complete large sales. Then buy the site and then the business profits are divided into, or directly earn the difference. This is the pattern of almost all buy site.
can be said that this model to maximize the advantages of the Internet to push the world. Through the Internet to have the same needs of users gathered, and the cost is almost zero, which is almost unimaginable in the traditional business environment. This is why in the traditional business environment as an individual consumer is difficult to organize a basic reason for the purchase of a certain scale.
, however, only the needs of the user is not the ultimate end of the collection, the profit from the site to buy the business from the user rather than the user, so the user needs to be able to successfully connect with the business. In other words, buy the site in the business chain to play the role of the platform, the next aggregation of user needs, to seek business services.
if you consider a little deeper, group purchase sites can even use of the last two years of relatively hot micro-blog SNSPA function, through the event, topic guide and mining user demand, and after the user’s purchase behavior data of precipitation depth statistics and analysis of consumer behavior, so as to obtain a specific user tendency for businesses to provide more for more precise marketing.