Abstract: for consumers, the Internet makes manufacturing brand more accessible, but the Internet consumer data can more easily capture and access to the manufacturing industry, carries on the analysis, productive, and ultimately affect all aspects of production. Internet sales supply chain to promote and transform, will affect the production and supply chain, the future will be a new product design, production processes, this change is a full range of real C2B change.
Ali CEO Zhang Yong interpretation: what is C2B?
titanium media note: Double eleven once a year at the Alibaba today held a new conference on network operators new CEO Zhang Yong (happy child) published a keynote speech, both for the double 11 Festival this holiday campaign to create Ali, also elaborated the Alibaba on the network development trend of anticipation. The following is the scene of dry cargo:
titanium media editing
for the discussion of the electricity supplier, at present, we are still stuck in the consumer side, the Internet has begun to touch the commercial transformation of the supply side." Today just held a new conference on network operators, Ali CEO Zhang Yong (happy child) says.
in the past, the major brands, manufacturers of the Internet as an additional channel, this channel for traditional business hit a large number of consumers, the birth of many Amoy brand, millet is based entirely on the Internet now established scale, such as Procter & Gamble retail giant hundred years are also actively embrace the internet.
today, e-commerce has abandoned the plug-in era, all the commercial network, digital economy is offline and the full integration of user management, to the whole channel sales opportunities, and achieve full channel service.
for consumers, the Internet makes manufacturing brand more accessible, but the Internet consumer data can more easily capture and access to the manufacturing industry, carries on the analysis, productive, ultimately profound affects all aspects of production. In Zhang Yong’s opinion, to promote the Internet sales of the supply chain and the transformation, will affect the supply chain, there will be a new product design and production process of the future, this change is really a full range of C2B, the change of.
so what exactly is C2B? According to Zhang Yong’s understanding of
"the common consumption characteristics of the needs of users polymerization together, become a steady demand, while the development of the products they need for this group of target consumers, then the production and sales of the products they need, we can see that this is for the entire consumption chain after the transformation, the Internet today is pushing the transformation of productive forces."
Zhang Yong believes that in the whole process, because the data acquisition becomes highly flat, so this transformation is full of opportunities.
from the supply side, no matter how strong the distribution of all enterprises, we have a dream: through the most flat channels >