A new worry the store network group purchase customers complaining about the low conversion rate doe

some businesses said: buy the site to bring little significance to

introduction: the restaurant owner said, because the group purchase discount rate is too low, the vast majority of customers are not locked in the group purchase consumer groups, the general customers can account for the target consumer group is a high proportion of 10%~20%. In group purchase website smoke to commission, little profit. In the past six months, the first thing to go to work after the state-owned enterprises to go to work every day is to open a group buy site, view the new group buying activities. As long as the rest, refresh the activities of each group to buy the site, to see their own mission to grab something there is no mission light. In her lead, surrounded by colleagues, friends have become a group buy up.

but buy more later, Miss Lin found that the unpleasant experience to buy more and more.

is a Korean cuisine two package, the original price is 300 yuan, group purchase price of 138 yuan, but significantly less than two people. At the scene, not only need to make an appointment in advance, but also by the waiter’s cold.

who participated in the activities of the group purchase website owner admitted to reporters: "the reason to participate in group purchase to give its own commodity management advertising awareness, but an unlimited amount of orders increase group purchase website, traffic more than the normal reception of the restaurant, I was forced to reduce the quality of service."

in Qiming venture partners Tong Shihao, group purchase is a method for businesses and consumers to obtain two-way contact, behind this, for businesses and consumers to understand is the value of the group purchase website.

however, at this stage, there is little buy site aware of this.

buy a new problem

The

number is less than one ten studio recently in worry, since the cooperation with a group purchase website, once took a list of two thousand or three thousand. The person in charge of the studio Miss Lu told reporters that these lists can not digest a year, can not do in the human and energy.

if the increase in the number of customers on the basis of the cost of the business is not significant to enhance the group buying, unlimited increase will only lead to a decline in service experience." Tong Shihao said.

Lenovo venture capital managing director Chen Hao admitted to reporters that the main reason for the purchase of the site did not inject money is the fear of the experience behind the service and consumer confidence.

in addition, the restaurant owner said, because the group purchase discount rate is too low, the vast majority of customers are not locked in the group purchase consumer groups, the general customers can account for the target consumer group is a high proportion of 10%~20%. In group purchase website smoke to commission, little profit, it brings to the group purchase website has little significance.

according to the reporter, at present the proportion of buy site is generally more than 10%, the highest can reach 30%~40%.

but this cooperation is forced into a vicious circle. Many peers are in conjunction with the buy site

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