China announced the Internet Network Marketing Association Working Committee on 2007 before the "China Automotive Industry Internet brand marketing survey report" shows that as an important part of the Internet address resources, CN domain name, domain name and web Chinese now has become an important tool for network marketing of automobile enterprises. Among them, 80% companies use CN domain name, CN domain name has become the mainstream application of the automotive industry Internet brand marketing.
the investigation report from the two aspects of the automotive industry internet marketing situation and brand awareness, in the automotive industry in the 90 companies or brands, of which 56 are for domestic enterprises as the main body, 34 for foreign enterprises. In these companies, 72 of the application of the CN domain name, accounting for 80.9% of the total number of enterprises surveyed, the application of the general website of the 52 companies, accounting for 57.8%. In addition, the sample survey of 50 companies or brands, the application of the registration of the Chinese domain name, accounting for 68% of the total number of enterprises, the total number of enterprises in the field of Chinese CN.
the report pointed out that with more and more foreign brands settled China market, CN domain name has become an important means of implementation of their brand localization, but the domestic enterprise name marketing consciousness and foreign enterprises have a big gap. In addition to the 1 foreign auto companies in China have not been applied to CN domain, the remaining 33 companies Chinese sites have enabled CN domain name, and is the domain name China website, proportion is as high as 97.1%, such as Ferrari, Audi, BMW, etc.. In contrast, the proportion of domestic enterprises as the main domain name CN is only 58.9%, indicating that domestic enterprises to enable the CN domain name as the main domain name is still to be improved.
, Audi, BMW, and many other multinational car companies are "armed", the CN domain name, general web site and Chinese domain name all registered in order to protect the integrity of the Internet brand. For example, BMW has not only opened the bmw.com.cn, but also enabled the BMW, a generic Web site, in the brand marketing activities also played a BMW.Cn, the Chinese domain name. The report also confirmed that the statistics, multinational companies, whether in the registration of CN domain name, general web site, or the opening of the use of Chinese CN domain names are higher than the domestic auto companies.
in this regard, China Internet association network marketing work committee pointed out that, compared with the multinational auto companies, domestic enterprises network marketing there is a huge upside.