On the surface of the
, business rules are similar to the rules of the game: rules are set up before the game starts, and all players involved in the game must obey the rules. That is to say, before the rules, the game is in the post, the business rules are in the front, and the business is in the post. But in reality, the relationship between business rules and business operations is complementary. The premise of ensuring the normal operation of the business is to develop a good business rules, but with the evolution of business operations, the original business rules will gradually become obsolete, a tool to contain new ideas. In order to achieve these new ideas, sometimes we need not to act according to the rules, or even the formation of new rules.
is a strong force for the birth of new business rules from startups. Although the company does not have enough resources, power and influence to change the industry rules; but they can use the practical action to prove their idea is a violation of the regulations of value. Fortunately, industry heavyweights, the industry rules makers, will eventually compromise, break the old rules and recognize the new ideas.
Nextel was a famous not according to the regulations of the business. In the late 80s and early 90s, the Federal Communications Commission (Federal Communications Commission) in the field of mobile communications to develop the rules is that a city can not have more than two mobile operators. As the co-founder of Nextel said, "FCC believes duopoly is the best market structure." Nextel (then called Fleet Call) did not comply with established rules of FCC, the mobile communication field abruptly broke into, through the acquisition of wireless broadcast services in the country, the formation of the mobile communication business of a nationwide.
can be predicted that, at that time, all vested interests in the field of mobile communications will not let this and they grab the job Nextel regardless, the idea of trying to destroy him. In 1991, New York Times has such an article:
the Federal Communications Commission is making a decision to threaten the status of all mobile phone operators. FCC is likely to agree to the request of a small mobile phone operator, allowing it to provide mobile communications services in six cities, including New York. If the request is passed, it will inject new competition in the field of mobile communications. So far, FCC allows only one city with no more than two mobile operators. The request apparently ignored the rule. It also makes it a boycott of the industry as a whole. At the end of last year, mobile phone operators, whose interests were damaged, even managed to get the support of the parliament to delay FCC’s decision.
mobile communications industry vested interests who oppose Nextel’s reasons are: 1) Fleet Call (that is, Nextel) services will affect public safety frequency, thereby endangering the public. 2) support for handheld devices in Fleet Call >