in late June 2013, Hubei WebUnion underwent 7 local site 6 city, from Yuyao to Nanjing, all the way to the north, in order to strike mentality, visit Yuyao life network, network, Hangzhou Xiasha 19 floor, South Taihu, music, dragon lane, house365. Through the understanding of a few days to learn, with the founder of the collision of the site’s thinking, there is harvest, there is inspiration. Here I do not discuss specific ways and means of operation, and to talk about how to meet the local site in Hubei, the upcoming full competition, how can we take the next step?
The difference of
in Jiangsu and Zhejiang and Hubei local website development road
China Zhejiang Zhongjiang top 100 counties accounted for more than half of the height of the local economic development has provided fertile soil for service to the local site, so the site in Jiangsu and Zhejiang and the number of revenue is higher than Hubei is expected. Found in the comparison of the two sites in Jiangsu and Zhejiang, the website source of income in real estate, home, car, recruitment, marriage, delicacy of a number of industries, while the majority of Hubei website revenue over reliance on real estate and other industries, the development is not ideal.
from the course of development, Jiangsu and Zhejiang are cut from the delicacy of marriage, small industry, gradually involved in real estate, automobile and other high-end industries; development in Hubei website also tried a number of industries, but many industries have not been commercial return, the final adjustment strategy to explore the depth of real estate, home industry. The status quo of Jiangsu and Zhejiang local website is so large, but the lack of depth of industry operations, by SouFun vertical giants, and a huge influence, while revenues as vertical sites; Hubei local site but because of lack of choice, the earlier into the vertical web community portal + industry mode, in addition because the Hubei market is not open the vertical giant strategy, then to the Hubei site to maintain a leading edge in the vertical web community portals and industry two line opportunities.
ahead of the layout to create barriers to maintain the leading position of the "global"
in the next few years, there will be more giant penetrated Hubei’s three or four line city, Hubei local site pattern will also be like today’s Jiangsu and Zhejiang, the formation of local community portals, vertical sites, the local industry giant station, traditional media websites of various types of website competition coexist.
in Hubei, Xiangyang, Yichang, Jingzhou city has been a step ahead to the intense competition pattern, the Tencent big Chu, SouFun, the giants have begun to layout the business. Xiangyang Baiteng most can feel the pressure, I think this is the reason why Xiangyang Baiteng in 2013 to stop foreign expansion and reserve talents. Between attack and defence, Xiangyang Baiteng chose to stick to the base, create barriers. From the vertical cut into the community, reshaping the core community ties.
for other Hubei local websites don’t have much time, how in the overall competition before the layout, how to create barriers to distance with potential rivals, is a key problem in the most need to think.