What is the most important thing for the founders in addition to creativity

I don’t think a small company will realize that as a small company, big companies will have a protective mechanism. Big companies, such as apple and Google, can spend several years in patent lawsuits without affecting the underlying business, which can not afford to play.

editor’s note: the author of this article is Walla HelloSign and HelloFax Joseph CEO.

 

In 2008

, a start-up company called Modista, created a new way to display goods on e-commerce sites. Investors are very excited about this. 2009, the founders decided to finance, investors committed financing $600 thousand.

founder before financing, Like.com accused them of patent infringement. Patent litigation costs up to $100-200. Their investors decided to divest the company went bankrupt. Their founders have ideas, but they don’t have a chance.

if you find a good idea for a company to survive and think it can change the world, you need to think carefully about how to implement it. The business is not dependent on the fun, creative, and good entrepreneurs, it relies on the protection of their bottom line. Creativity is not always important. Financing or creating profits is a way to increase the value of your business and make sure you have enough time to practice your ideas.

I don’t think a small company will realize that as a small company, big companies will have a protective mechanism. Big companies, such as apple and Google, can spend several years in patent lawsuits without affecting the underlying business, which can not afford to play.

if you decide to keep the company on a small scale, you need to consider the following:

is very difficult to break the monopoly of the industry. Some events are related to government legislation. For example, San Francisco’s taxi drivers on the Uber class action, Uber is also facing legal challenges in New York, Chicago and other places. However, Uber has not failed, it can afford to resist the cost of lawyers, and even change the law. 2016, Uber is expected to have $26 billion in revenue.

if you have the funds, in order to give priority to the development of negative profits. In PayPal, for example, each registered a new user, PayPal need to spend $20, from this point of view, the company will lose millions of dollars a month. If you are a new company in the field of payment and lack of financial support, it is difficult to compete with PayPal. PayPal eventually acquired for $1 billion 500 million.

patents are mainly used for

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