introduction:? After the Alibaba announced the launch of a high-profile Mobile Games platform, and gaming giant Tencent to carry out positive contest, investment circles said, in addition to actively involved in the game, Ali also actively plan to enter the search field, and is likely to choose the Qihoo 360 as a strategic partner, United against the search giant Baidu.
announced in the Alibaba launched a high-profile Mobile Games platform, and gaming giant Tencent to carry out positive contest, investment circles said, in addition to actively involved in the game, Ali also actively plan to enter the search field, and is likely to choose the Qihoo 360 as a strategic partner, United against the search giant Baidu.
this statement also confirmed the rumors after Alibaba intends to stake in Qihoo 360.
first, 360 in the search field has a great ambition and determination, the current share of the search has more than 20%, although there is a big gap between Baidu, but the growth rate has been very fast in the past 360. 360 will be referred to the strategic level of the search business, constantly searching for talent to enrich the team. But if you can with Alibaba, can be an occasion to its users, traffic and advertising resources, to achieve powerful combination.
second, Alibaba is not satisfied with the electricity supplier in the field of advantages, from the beginning of 2013 through investment, acquisition of micro-blog, Sina, Ali snare Gao De, the U.S. group, small shrimp, alliance and other enterprises and cooperation, continue to strengthen in the field of mobile Internet and O2O layout. The new action from its pushing mobile IM contacts, Mobile Games platform, Ali can not be reconciled in the game, search and IM fields only in a weak position, hope to play better the value of the platform, to the Tencent, Baidu and other competitors in the hinterland. In the search business, 360 is undoubtedly the right partner.
from a strategic perspective, in the search business with more market share, for the upcoming Ali, help to improve the overall valuation of listed concept more plump; for since the listing price rising Qihoo 360, can also give investors to provide more room for imagination, and the formation of the new point of growth in revenue, to achieve a win-win situation.
before this, Alibaba in the search business has many aspects: first, the accumulation of spin off Amoy network, independent shopping search engine; second, on-line Ali cloud search, covering information, web pages, pictures, maps, search function. It is worth noting that, prior to Amoy has reached a shopping search cooperation with 360.
Ali and 360 official did not disclose the progress of the negotiations, if cooperation between the two sides can reach smoothly, will undoubtedly become the first event of 2014 in the field of Internet, also officially formed Tencent Baidu, Sogou, +360 + Ali "a situation of tripartite confrontation in the search market pattern".