renamed China (eName.cn) October 20th news, today announced that from now on dangdang.com was renamed as "Dangdang" website, upgrade the logo logo, and will use 15 years of online shopping website * * enjoy Dangdang "changed to" dare dangdang". The bold attempt to reshape the brand, but also to make the brand more fit with the domain name dangdang.com.
According to Dangdang
brand responsible person said that the upgrade is to upgrade the image of brand heavy plastic, conforming to the demands and occupy aspects based on the demand of time. In order to change the people’s awareness of the book Dangdang electricity supplier, to inject their own fashion gene, is a large-scale transformation of the electricity supplier for an attempt to fashion.
in fact, the remodeling of dangdang.com brand, not only help to the transition to the fashion business, more conducive to the brand and the domain name attached less "net", and also to the domain name dangdang.com "Dangdang" brand in the market more convenient.
previously, Jingdong mall in the high value of 10 million enabled jd.com, also chose to change its name to Jingdong, with the way network for ly.com, also changed its name in order to travel with the way. These moves have not let the website domain name and brand more a two pronged approach, a better promotion effect.