Publisher Plans to Launch Regional Pet Title in Nearly 20 Markets

first_imgPatton—a former associate publisher at ST Media Group International—said the initial launch is self-funded and that advertising sales and event sponsorships will be “key elements” in the magazine’s revenue generation. Before the end of the year, editions of HauteDog will launch in Dallas, Cincinnati and Louisville, Kentucky Patton said. Once printed, each new edition will be featured at a launch event, paid for by as many as three sponsors, to be held at area dog-friendly locations, she said. The magazine’s companion Web site will go live in August. The launch issue is expected to have 36 pages and carry a $4.95 cover price. An annual subscription will cost $18. The magazine will be distributed to various pet-friendly locations including veterinarian offices, specialty retail locations and area shelters. At a time when magazines face evaporating ad sales, one small publisher has an ambitious plan to launch as many as 18 editions of a new enthusiast title over the next couple of years.Bluedogg Innovation Marketing & Media said it will launch the first edition of HauteDog—a 10,000-circulation magazine for dog lovers—in Austin, Texas in September. The Austin-based company said it plans to launch four regional editions of the magazine every six months.“We hope to reach a total of 12 to 18 markets, and more if the areas can support it” Bluedogg owner Susan Patton told FOLIO:. “Since this is a local market magazine, the ‘dog-centricness’ of the select cities will determine the opportunity in the market.”last_img read more

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Jaguar FType Convertible Hits Indian Market with Starting Price at ₹137 Crore

first_imgJaguar Land Rover, the wholly-owned subsidiary of Tata Motors, launched on Monday its high-end F-Type convertible sports car in India with a starting price of ₹1.37 crore.The two-seater convertible will be released in the Indian market in two variants – the F-Type S and the F-Type V8S. The V6S model packs the 3-litre V6 supercharged petrol engine which churns out a power of 380PS and 460Nm, while the high-end V8S variant is powered by a 5-litre V8 supercharged petrol engine that gives out 495PS and 620Nm. The company claims that V8S reaches 100 km/h in 4.3 seconds and has a top speed of 300 km/h, while the V6S reaches the same speed in 4.9 seconds and claims a top speed of 275 km/h. The F-Type V8S is priced ₹1.61 crore and the VS model goes for ₹1.37 crore.”The Jaguar F-Type is our all-new, two-seater sports car and we believe it will be a game changer for the Indian sports car market. With its stunning design and driver focused engineering, this car will further enhance the appeal of our brand and I am confident that it will arouse senses and stir emotions like no other car in India,” said Rohit Suri, vice-president, Jaguar Land Rover India.The car which was first unveiled at the Paris Auto Show 2012 had bagged the title of 2013 World Car Design of the Year. The F-Type is the successor of Jaguar’s E-Type model. The vehicle will be pitted against Porsche Cayman and Boxster. According to the company, the Indian arm of Jaguar witnessed a 68 percent growth in sales in the first quarter of the year.last_img read more

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Houston Playwright Makes New York Premiere This Week

first_imgAmy BishopPlaywright Crystal Rae (right) and Director Troy Scheid (left) head to New York City’s Midtown International Theatre Festival with the nine member cast of Lamariya this week.Playwright Crystal Rae says the best way to describe Lamariya is a sci-fi parable. “It’s sci-fi because it’s very strange and we’ve got these weird beings walking around and being very deity-like,” Rae explains. “And parable because it’s kind of based on a story from the Bible. So those two have met, married, and made a very weird-looking child.”The one-act play is set in Mississippi during the Jim Crow era, but also includes influences of ancient African mythology. It’s premiering at the Midtown International Theatre Festival in New York City this week, the first time a Houston playwright has taken part in its 17-year history.“I want to tell African-American stories that put us in different situations than what I’ve seen,” Rae says. “If I’ve seen them there before, then what new thing can I add? And if I can’t add anything new – if it’s been said and done – then I need to apply my thought process somewhere else.”This year, Lamariya was one of about sixty plays chosen from hundreds of entries. If a production sells out, the company could be asked to revive it at the following festival, which can be a breakthrough for a small theatre company or new playwright.Director Troy Scheid says they’ve been working to get as many of the seats filled as possible. “As far as expectations go, we’ve tried to do a lot of outreach by inviting people personally to come and see the show,” she says.The play premieres Tuesday night at the WorkShop Theatre in Manhattan with additional performances this weekend. Listen To embed this piece of audio in your site, please use this code: X 00:00 /01:14 Sharelast_img read more

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DC Fair Aims to Help Adult Learners

first_imgThe third-annual Adult College Completion Fair, dubbed “Revisiting the Dream: College Access and Completion for All,” will be held 10 a.m. – 2 p.m. April 1 at One Judiciary Square, 441 Fourth Street NW. The Office of the State Superintendent of Education (OSSE) is organizing the fair. Officials of the agency said they are expecting about 500 people to attend.The focus of the fair will be on budgeting and financing an education. As such, the fair will offer college advising, career assistance and workshops on financial aid and navigating the college admissions process as a new or returning student. “We just want our adult learners to be empowered and to be knowledgeable,” said Tiffany DeJesus, program manager for college and career readiness postsecondary education, with OSSE.Attendees will have an opportunity to visit representatives from nearly a dozen colleges and universities that focus on adult learners. They include Prince George’s Community College, George Mason University, University of the District of Columbia, and Georgetown University’s School of Continuing Studies.Adult learners can also get advice from local groups specializing in postsecondary resources, the federal student aid process, tuition assistance, and in preparing them for community college. Limited information on masters’ degree programs will be available as well.By 2020, 76 percent of all jobs in the District will require post-secondary education, according to the Georgetown University Center on Education. That statistic, DeJesus indicated, is driving the fair.A survey DeJesus conducted with about 400 District residents found 80 percent of them had some college credit, but had not finish their degrees. Most of those adults were D.C. tuition assistance grantees who failed to complete the application process for the grants, she said.For Reginald Black, it’s personal. He has served on the Adult College Completion Initiative since its inception, joining when he was a college/career navigator at Academy of Hope Public Adult Charter School. Two years ago, Black pushed the D.C. City Council to fund adult learners, and was floored when he a city council member told him 65,000 adults living in the District don’t have high school diplomas.“I said to myself, ‘Wow, it’s crazy to me that there are so many people living in the nation’s capital who don’t have a high school diploma,’ and so the question becomes ‘How do you support yourself?’” Black asked.Since then, Black, now a recruiter at Trinity Washington University’s graduate school of business, has made it his priority to support the fair. “It doesn’t matter what I do in my occupation,” he said. “I’ll be there to make sure the fair goes off with a bang.” According to the American Community Survey, 100,268 District residents’ highest level of educational attainment is a high school diploma or equivalent.Adults can run into several obstacles that keep them from completing their degree, DeJesus said. Issues range from the inability to afford school, to work-life balance issues, to working longer hours so they can keep living in the District as it gentrifies.Affordability is a key issue, she said. Sometimes adults register to attend for-profit universities thinking they’re a “quick fix” but those institutions may not have been accredited — meaning their credits won’t transfer — and are often expensive.Some adults pursue an education and take out loans they are unable to pay back. If students are unable to finish paying for their education, the learning institution typically holds the transcript or refuses to transfer credits to another school, DeJesus said. “It’s more than just being in debt with federal student aid,” DeJesus said. “It’s more so having the balance so they’re able to pay.”Many adult learners need flexibility in programming, such as night or weekend courses, or the ability to take one-to-two classes at a time so they can work and/or look after their children. Supporting these learners now will strengthen the local economy and workforce in the future, DeJesus said.last_img read more

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Types of Cloud Computing Services IaaS PaaS and SaaS

first_imgCloud computing has risen massively in terms of popularity in recent times. This is due to the way it reduces on-premise infrastructure cost and improves efficiency. Primarily, the cloud model has been divided into three major service categories: Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Software as a Service (SaaS) We will discuss each of these instances in the following sections: The article is an excerpt taken from the book ‘Cloud Analytics with Google Cloud Platform‘, written by Sanket Thodge. Infrastructure as a Service (IaaS) Infrastructure as a Service often provides the infrastructure such as servers, virtual machines, networks, operating system, storage, and much more on a pay-as-you-use basis. IaaS providers offer VM from small to extra-large machines. The IaaS gives you complete freedom while choosing the instance type as per your requirements: Common cloud vendors providing the IaaS services are: Google Cloud Platform Amazon Web Services IBM HP Public Cloud Platform as a Service (PaaS) The PaaS model is similar to IaaS, but it also provides the additional tools such as database management system, business intelligence services, and so on. The following figure illustrates the architecture of the PaaS model: Cloud platforms providing PaaS services are as follows: Windows Azure Google App Engine Cloud Foundry Amazon Web Services Software as a Service (SaaS) Software as a Service (SaaS) makes the users connect to the products through the internet (or sometimes also help them build in-house as a private cloud solution) on a subscription basis model. Below image shows the basic architecture of SaaS model. Some cloud vendors providing SaaS are: Google Application Salesforce Zoho Microsoft Office 365 Differences between SaaS, PaaS, and IaaS The major differences between these models can be summarized to a table as follows: Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Software as a service is a model in which a third-party provider hosts multiple applications and lets customers use them over the internet. SaaS is a very useful pay-as-you-use model. Examples: Salesforce, NetSuite This is a model in which a third-party provider application development platform and services built on its own infrastructure. Again these tools are made available to customers over the internet. Examples: Google App Engine, AWS Lambda In IaaS, a third-party application provides servers, storage, compute resources, and so on. And then makes it available for customers for their utilization. Customers can use IaaS to build their own PaaS and SaaS service for their customers. Examples: Google Cloud Compute, Amazon S3 How PaaS, IaaS, and SaaS are separated at a service level In this section, we are going to learn about how we can separate IaaS, PaaS, and SaaS at the service level: As the previous diagram suggests, we have the first column as OPS, which stands for operations. That means the bare minimum requirement for any typical server. When we are going with a server to buy, we should consider the preceding features before buying. It includes Application, Data, Runtime, Framework, Operating System, Server, Disk, and Network Stack. When we move to the cloud and decide to go with IaaS—in this case, we are not bothered about the server, disk, and network stack. Thus, the headache of handling hardware part is no more with us. That’s why it is called Infrastructure as a Service. Now if we think of PaaS, we should not be worried about runtime, framework, and operating system along with the components in IaaS. Things that we need to focus on are only application and data. And the last deployment model is SaaS—Software as a Service. In this model, we are not concerned about literally anything. The only thing that we need to work on is the code and just a look at the bill. It’s that simple! If you found the above excerpt useful, make sure to check out the book ‘Cloud Analytics with Google Cloud Platform‘ for more of such interesting insights into Google Cloud Platform. Read more Top 5 cloud security threats to look out for in 2018 Is cloud mining profitable? Why AWS is the prefered cloud platform for developers working with big data?last_img read more

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